IKEA needed a commercial they could run in any market a new store opened. And they wanted to use the same one over and over. So we needed to make something people would…love.
IKEA fans love IKEA so much, they’re known to camp out when a new store is about to open. So we used that insight to create a spot about the almost unnatural infatuation people have with IKEA.
Directors: Simon Cole, Attaboy