Heinken’s “It’s All About the Beer” campaign exaggerated the undeniable effect a cold beer can have on men, regardless of the situation.
This is….very old. But it’s here because it’s the first TV spot I’d ever written and produced, back in 2003. Not too bad. When I look back at this spot, it’s not the provocative subject matter that I’m proud of but the POV from a woman.
Role: Copywriter/Art Director
Director: Jim Jenkins