For years, IKEA has printed over 200-million copies of the IKEA Catalog. In 2018, IKEA stopped printing as many catalogs and asked us to engage people where they are today: on social media.
We had to find a different and more inspiring way to engage savvy e-shoppers. That’s why we created the IKEA Kåma Sutra – our ultimate guide to bedroom satisfaction (complete with illustrations).
This integrated campaign consisted of a Youtube video, a direct shoppable e-book, social posts, influencers partnership, and printed playing cards.
I loved the clever interpretation of the word ‘position’ in this work. But if I could go back and redo, there’s one thing I would have loved to push through that we didn’t. Ask me about my regret.
Director: Daniel Iglesias, Jr.
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